Privacy Policy

Last Updated: 2025-12-21

Your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you use our Service, and describes your rights under applicable data protection laws.

By using our Service, you agree to the collection and use of information in accordance with this Privacy Policy.

DEFINITIONS
Account – A unique account created to access our Service.
Company / We / Us / Our – Ekholmsnäs Golf Lidingö AB, Ekholmsnäsvägen 87, 181 41 Lidingö – Sweden
Data Controller – The Company, responsible for determining how your personal data is processed.
Cookies – Small files stored on your device to track activity and preferences.
Device – Any device used to access our Service (computer, tablet, mobile).
Personal Data – Any information that identifies you or can identify you, including name, email, location data, or online identifiers.
Service – The Swedish Golf Alliance website: www.swedishgolfalliance.com
Service Provider – Third parties processing data on our behalf.
You / User – The individual using the Service.

COLLECTION OF PERSONAL DATA
We may collect name, email, phone number, and address, account registration information, and other data you provide when contacting us or using the Service.

Usage Data Collected Automatically
We may also collect IP address, browser type, device information, pages visited, time spent, clicks, and other interaction data, and mobile device identifiers and operating system details.

Cookies and Tracking
We use cookies and similar technologies to improve and analyze our Service. This includes essential cookies required for basic functionality, functionality cookies to remember preferences and login info, performance/analytics cookies to track usage patterns, and advertising cookies for targeted marketing and remarketing. You can manage cookies through your browser settings.

USE OF YOUR PERSONAL DATA
We use your data to provide, maintain, and improve our Service, manage your account and registrations, perform contracts for products or services, contact you with updates, offers, and service information unless you opt out, analyze usage trends and optimize our marketing campaigns, and comply with legal obligations or protect our rights.

SHARING YOUR PERSONAL DATA
We may share your data with service providers to support our Service operations, affiliates and business partners to offer products, services, or promotions, legal authorities when required by law, other users only when you share information publicly, and with your consent for any purpose you agree to. We ensure all third parties protect your data according to this Privacy Policy.

RETENTION AND TRANSFER OF DATA
Personal Data is retained only as long as necessary for the purposes outlined. Usage Data is generally retained for a shorter period unless needed for security or legal obligations. Data may be processed outside Sweden; we ensure adequate protection for any international transfers.

YOUR GDPR RIGHTS
If you are in the EU, you have the right to access, correct, or delete your personal data, object to or restrict processing, withdraw consent, receive a copy of your data in a portable format, and lodge a complaint with a Data Protection Authority. Contact us at info@swedishgolfalliance.com to exercise your rights.

THIRD-PARTY SERVICES
We use third-party services for analytics, marketing, and payments, including Google Analytics for website tracking, Mailchimp or MinGolf for email marketing, Stripe for payment processing (we do not store your payment card details), and advertising/remarketing platforms such as Google Ads, Instagram and Facebook. You can opt out of personalized advertising via NAI, Your Online Choices, or device settings (iOS/Android).

SECURITY
We take commercially reasonable measures to protect your data. However, no method of transmission or storage is 100% secure.

CHILDREN’S PRIVACY
Our Service is not intended for children under 13. We do not knowingly collect data from children under 13. If you believe we have, contact us to remove the information.

LINKS TO OTHER WEBSITES
Our Service may contain links to third-party websites. We are not responsible for their content or privacy practices. Please review their Privacy Policies separately.

CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy. Changes are effective when posted on this page. We recommend reviewing it periodically.